The objective of this project was to to create a rebranding for Stratellic Group to obtain a better identity on an international level and to get clients form the luxury sector. Instead of transforming the image completely we have left certain insignificant elements to trigger the brand perception residing in the client's subconsciousness. The rest was renovated according to the actual problems without keeping in mind the "traditional approach". This guaranteed the necessary "back home" feel for the existing client base and an identity capable of competing with the heavyweights of advertising.