Marketing / Advertising / Design

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harbor Caviar

Packaging design

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The objective of this project was to create branding and packaging design for a black caviar brand "Harbor Caviar" with the aim of providing the brand with the position of a premium product among premium products. We've achieved this effect proposing a new line of design, which stands apart from the traditional design codes, used in this segment of the market. The design is minimalistic and modern, yet it subtly hints on the graphical elements of the slavic culture, creating an image to be perceived as a breath of fresh air among its competence.

Packaging design.

Packaging design

Packaging design.

Packaging design

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