Marketing / Advertising / Design

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Gravy Train

Advertising campaign

  • Country: 

    Puerto Rico

  • Category: 


The objective of this project was to create an advertising campaign which promoted vaccination for pets with the aim of rising brand's recognition, boosting sales, turning into the leader in the field of vaccination for pets in the first quarter of 2016. Create awareness for people without pets. The target audience are people who own pets, of any occupation. "Animal Lovers", rescuers, etc. We proposed to create a 360 campaign which included a hashtag revealing branded content, represented by any type of useful information about vaccination. The campaign has potential to include UGC.

Advertising campaign.

Gravy Train advertising campaign

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